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Writing · · email tools, Flodesk

Flodesk still lists its cheapest plan, unless you are in the United States

Three checks from the US on the same morning found Free, Pro and Everything on Flodesk's pricing page. The Lite plan, $25 a month at 1,000 subscribers, is only there when the page is loaded from Mexico.

Flodesk prices by active subscribers and, until this week, sold four plans: Free, Lite, Pro and Everything. Lite was the cheap one, $25 a month at 1,000 subscribers, or $19 on an annual plan, and it was the plan that put Flodesk near the top of the calculator for small lists.

On the morning of 28 August the check read the pricing page three separate times from a server in the United States. All three came back with three plans: Free, Pro and Everything. No Lite anywhere on the page, not in the cards, not in the comparison matrix underneath them, which the check reads in full (64 price points across the plans). The site's earlier read that day, at 10:35 UTC, had still found Lite; the four reads from 17:23 UTC onward did not.

It is still there from here

I live in Mexico, and when I open the same address in a normal browser I see Lite, with its $25 and $19. So this is not a plan being retired. It is a plan being withdrawn for one market, or shown to some visitors and not others, which from the point of view of someone in the United States trying to buy it comes to the same thing. The cheapest paid Flodesk plan for a US visitor at 1,000 subscribers is now Pro at $28 a month, or $25 annual, where Lite was $25 and $19.

I do not publish prices from my own browser, because a page seen from Mexico is not the page a US customer sees; this site's numbers come from the US server or from the Internet Archive's US crawler. So the rule for a plan that vanishes is the one I would want applied to me: the Flodesk page keeps Lite's last known prices for the record, marked as no longer on the page with the date, and leaves Lite out of the rankings. If it comes back, it comes back with a date too.

First time for the machinery

This was the first time the site had to handle a plan disappearing rather than a price moving, and it did not, at first. The reader for Flodesk returned the plans it found and said nothing about the one it did not. It now returns a list of expected plans that are absent, the check records a "not found" event for each of the missing tiers, and the pages treat a plan that has been missing on the latest read as absent. The same mechanism applies to every vendor from now on.

Flodesk's Index score was 12.0 the morning I wrote this, a clean record: the disappearance is logged as a dated incident on its page, but a withdrawn plan is not a price increase and I have not scored it as one. If Lite is later reintroduced at a higher price, that will be.

The figures in this post are what the pages said on the dates given. The tables linked from it are re-read every morning and may have moved since; the changes log has every move with a date and a receipt.